Graphic design.
In every dimension.
Typography, campaign imagery and visual systems.
A perspective shaped by 3D and motion.
Independent brand concepts exploring identity, imagery and campaign systems.
VELA
01 / TECHNOLOGY
MODO
02 / APPAREL
VEKTOR
03 / AUTOMOTIVE
AURA
04 / BEAUTY01 / TECHNOLOGY
Signal over noise.
VELA / audio brand
A fictional audio launch system built around one recognizable graphic language: amplitude, contrast and space.
- Brief
- Give a technology launch a distinct voice across campaign formats.
- Design direction
- Electric blue and lime, neutral typography and a repeating signal motif.
- Concept outputs
- Identity direction, social square, campaign banner and email header.
02 / APPAREL
Your own pace.
MODO / essentials label
A fictional apparel campaign that makes typography the image, using scale and disciplined contrast to carry a single message.
- Brief
- Create a confident visual direction for an everyday essentials launch.
- Design direction
- Deep green, clean white and acid lime; bold type and a diagonal graphic rhythm.
- Concept outputs
- Identity direction, social campaign and horizontal launch banner.
03 / AUTOMOTIVE
Electric in motion.
VEKTOR / electric vehicle concept
A campaign direction for a fictional electric coupe brand. Compressed framing and red light give a still composition a sense of movement.
- Brief
- Build an automotive launch image with a decisive, performance-oriented visual character.
- Design direction
- Graphite and signal red, oversized typography and a cinematic product close-up.
- Concept output
- Campaign poster and brand-image exploration.
04 / BEAUTY
Less, but better.
AURA / skincare concept
A fictional beauty launch expressed through cool color, translucent material and restrained typography.
- Brief
- Explore a beauty identity with a simple, distinctive product world.
- Design direction
- Cobalt, cool white and chrome; generous spacing and a luminous packaging scene.
- Concept output
- Product campaign poster and packaging-image exploration.
THE DESIGNER
A visual perspective,
built in three dimensions.
I am Saif Rabadi, a Los Angeles-based visual designer with freelance CGI and motion experience and a background in architectural visualization. I studied Digital Culture — Graphical Information Technology at Arizona State University.
My existing 3D work spans product modeling, materials, lighting, environments and camera animation. This graphic portfolio explores how that visual perspective can extend into typography, imagery and campaign systems.
FULL-TIME OPPORTUNITIES / LOS ANGELES + US REMOTE